If you glance through the Acquisition Report of Google Analytics your eye might be caught by the phrase 'organic social'. What, pray tell, does that mean?
The quick answer
Users who came from Organic Social sources are those from typical posts on social media channels.
The detailed answer
Imagine the following Google Analytics scenario.
Cambridge City Council are thinking about reorganising the way they work. They want to ask residents for their views. They create a survey on their website and post about it on X, Facebook and Instagram.
Daniel sees the post on X. He clicks through to the survey, but then gets distracted and never fills it in.
Next month a member of Cambridge City Council staff checks their Google Analytics (GA) account. Daniel's visit is listed in the Acquisition Report, on the Organic Social row.
As with the Organic Search example, when you see 'organic' think natural, or normal. And social refers to social media, such as X, Facebook, LinkedIn.
This is not paid traffic: in the example above, Daniel didn't click on an advert on X.
One word of caution... as discussed in a previous post, occasionally traffic from social media gets categorised in GA in the Referral row.
More Google Analytics posts
What does 'Email' mean in Google Analytics, and why are those numbers so small?
The danger of the Realtime Overview